Going Phygital: Series1: Offline vs Online

What is a phygital distribution model?Whenever we mention the word ”digital”, the question arises: what about the customers that are not that tech savvy? One approach that is rapidly gaining traction is the idea of using a distribution model that combines physical and digital channels—a “phygital” model. Even as customers are turning to digital and […]

What is BNPL and why it rocks?

Buy now, pay later is a simple concept: instead of buyers paying at the till or online checkout, the BNPL provider pays the retailer for the buyer. The buyer then agrees to pay the BNPL provider back over a few weeks or months, meaning the buyer can spread out buyer shopping costs. It simply means […]